Content Marketing Associate

Overview

We are looking for a creative and talented Content Marketing Associate to join our growing organisation. As a Content Marketing Associate, you will combine marketing and social media management skills to architect and enhance the social media presences of our client companies, including interacting with customers, promoting brand-focused interactive and engaging content. You will also work with our media team members to create innovative content campaigns across platforms, including blog, website content, email marketing and more. Sound like the perfect job for you? Read on…

Responsibilities

Duties include, but are not limited to :

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Qualifications

• 2+ years of experience as a Social Media Specialist or similar role
• Experience using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Youtube and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with creating website content
• Excellent multitasking skills, and keeping to deadlines
• Excellent attention to detail
• Critical thinker and problem-solving skills
• Team player
• Excellent written and verbal communication skills
• Great interpersonal, presentation and communication skills
• Degree in English, Marketing, Mass Communications or relevant field is a plus
• Self-Motivated
• Creative Problem-Solving Skills