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Hi there! Our pipeline is currently full, and we won’t be able to commence new Growth Service projects till March 2025.

GTAP Pro

alGROWithm’s Growth Talent Accelerator Programme (GTAP) Pro is an intensive programme designed to upskill growth-oriented talent, into Full Stack Growth Engineers.

 

Founders / business leaders can nominate team members (or themselves) for the training. The programme starts with a mandatory 3 day Growth Hacking Bootcamp in Nigeria or Kenya.

 

Thereafter, our experienced growth experts guide participants through a mix of online lectures & workshops, practical exercises and case studies, giving them the tools, strategies & frameworks needed to drive growth within their host organisation.

Your team will build practical expertise in…

  • Growth Marketing
  • Product Growth & Operations
  • Behavioural Science & Choice Architecture
  • Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
  • Growth Ops, Process Optimisation & more
View Full Curriculum
Apply Now

Hear some alumni GTAP experiences

Daniel Adeyemi

Benjamin Dada Blog

Mariam Akingbami

TechCabal
Course Details

PROGRAMME STRUCTURE

FULL CURRICULUM (GTAP Pro)

Growth Fundamentals

  • Defining Growth : What it’s not
  • Defining Growth : So what exactly is growth? – The Mindset
  • Defining Growth : So what exactly is growth? – The Process
  • Case Study: How I drove growth at Jumia

Growth Frameworks

  • MECE Principle
  • The Funnel framework Preamble
  • The Funnel Framework pt1
  • The Funnel Framework pt2
  • alGROwithm’s™ framework Preamble
  • alGROwithm’s™ framework pt1
  • alGROwithm’s™ framework pt2
  • Audience definition framework pt1
  • Audience definition framework pt2

Growth Infrastructure

  • Growth Infrastructure Overview pt1
  • Growth Infrastructure Overview pt2
  • Growth Infrastructure Analytics Pt1
  • Growth Infrastructure Analytics pt2
  • Growth Infrastructure Analytics pt3
  • Growth Infrastructure Analytics pt4
  • Growth Infrastructure Analytics pt5
  • Bonus : GA4 Setup & Usage
  • Marketing Infrastructure pt1
  • Growth Infrastructure – Product pt1
  • Growth Infrastructure – Product pt2
  • Growth Infrastructure – Product pt3

Value Chain Analysis

  • Product Audits
  • Marketing Audits

Growth Strategy & Execution

  • Growth Strategy Execution – Choice Architecture Preamble
  • Choice Architecture
  • Tracking & measuring growth/ Growth Modelling

ELIGIBILITY CRITERIA

  1. Nigeria, Ghana, Kenya & Rwanda businesses only
  2. Candidates can’t apply directly. Startup founder / Senior company rep must nominate candidates from their team
  3. Candidates must be able to attend one of the in-person Bootcamps in either NG or KE
  4. Candidates must have some experience in marketing, sales and / or product management. Founders and C-Suite team members can nominate themselves also
  5. We prioritise scalable African businesses solving real problems, with demonstrable social impact
  6. Non-tech businesses are allowed, but must make significant use of internet technology
  7. Startup founder / company must commit to supporting candidates during the programme e.g allowing time for lectures or to implement learnings in the company

HOW TO APPLY

  1. Business founder or leader nominates up to 4 eligible team members (can be the leader him/herself). Apply HERE
  2. Nominated candidates take the screening test
  3. Qualifying candidates are made offers of enrolment 
Apply Now

PRICING (NIGERIA)

PRICING (OTHER)

REQUEST FLEXIBLE PAYMENT OPTIONS


> Compare GTAP Lite vs GTAP Pro

CHECK OUT GTAP LITE > 

Trainings tried & trusted by people from:

Programme Calendar – Feb Start

Programme Calendar – Jul Start

Apply Now

GTAP Lite

alGROWithm’s Growth Talent Accelerator Programme (GTAP) Lite is an immersive 100% online training programme designed to train and place candidates into Growth Marketing or Product Growth roles in startups.

 

Individuals from any African country may apply directly. It’s designed to empower you to execute in one key Growth function, at professional levels. Note that classes are run in English and in the WAT timezone.

 

GTAP Lite is perfect for freelance digital marketers, product managers, university graduates, sales people, employed and unemployed youth with digital marketing, product design or sales knowledge and/or experience.

Your team will build practical expertise in…

  • Growth Marketing or Product Growth (depending on chosen stream)
  • Behavioural Science & Choice Architecture
  • Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
  • Growth Ops, Process Optimisation & more
View Full Curriculum
Apply Now

Hear some alumni GTAP experiences

Ebenezer Chiazor (GTAP Lite - Product)

Zoropay

Adeolu Adegboye (GTAP Lite - Marketing)

Moniepoint
Course Details

PROGRAMME STRUCTURE

FULL CURRICULUM (Growth Marketing Stream)

Growth Fundamentals

  • Defining Growth : What it’s not
  • Defining Growth : So what exactly is growth? – The Mindset
  • Defining Growth : So what exactly is growth? – The Process
  • Case Study: How I drove growth at Jumia

Growth Frameworks

  • MECE Principle
  • The Funnel framework Preamble
  • The Funnel Framework pt1
  • The Funnel Framework pt2
  • alGROwithm’s™ framework Preamble
  • alGROwithm’s™ framework pt1
  • alGROwithm’s™ framework pt2
  • Audience definition framework pt1
  • Audience definition framework pt2

Growth Infrastructure

  • Growth Infrastructure Overview pt1
  • Growth Infrastructure Overview pt2
  • Growth Infrastructure Analytics Pt1
  • Growth Infrastructure Analytics pt2
  • Growth Infrastructure Analytics pt3
  • Growth Infrastructure Analytics pt4
  • Growth Infrastructure Analytics pt5
  • Bonus : GA4 Setup & Usage
  • Marketing Infrastructure pt1

Value Chain Analysis

  • Marketing Audits

Growth Strategy & Execution

  • Growth Strategy Execution – Choice Architecture Preamble
  • Choice Architecture
  • Tracking & measuring growth/ Growth Modelling

FULL CURRICULUM (Product Growth Stream)

Growth Fundamentals

  • Defining Growth: What it’s not
  • Defining Growth: So what exactly is growth? – The Mindset
  • Defining Growth : So what exactly is growth? – The Process
  • Case Study: How I drove growth at Jumia

Growth Frameworks

  • MECE Principle
  • The Funnel framework Preamble
  • The Funnel Framework pt1
  • The Funnel Framework pt2
  • alGROwithm’s™ framework Preamble
  • alGROwithm’s™ framework pt1
  • alGROwithm’s™ framework pt2
  • Audience definition framework pt1
  • Audience definition framework pt2

Growth Infrastructure

  • Growth Infrastructure Overview pt1
  • Growth Infrastructure Overview pt2
  • Growth Infrastructure Analytics Pt1
  • Growth Infrastructure Analytics pt2
  • Growth Infrastructure Analytics pt3
  • Growth Infrastructure Analytics pt4
  • Growth Infrastructure Analytics pt5
  • Bonus : GA4 Setup & Usage
  • Growth Infrastructure – Product pt1
  • Growth Infrastructure – Product pt2
  • Growth Infrastructure – Product pt3

Value Chain Analysis

  • Product Audits

Growth Strategy & Execution

  • Growth Strategy Execution – Choice Architecture Preamble
  • Choice Architecture
  • Tracking & measuring growth/ Growth Modeling

ELIGIBILITY CRITERIA

  1. Taught 100% online
  2. Individuals can apply directly
  3. Applicants must have prior knowledge or experience in Marketing, Product and/or Sales.
  4. Open to applicants from all African countries but candidates must be fluent in written and spoken English
  5. Classes and workshops are taught in WAT timezone, so applicants must be able to attend
  6. Requires access to a laptop device and excellent internet connection
  7. Not open to GTAP Alumni

HOW TO APPLY

  1. Individuals apply directly here
  2. All applicants take the screening test
  3. Qualifying candidates are made offers of enrolment
Apply Now

PRICING (NIGERIA)

PRICING (OTHER)

REQUEST FLEXIBLE PAYMENT OPTIONS


> Compare GTAP Lite vs GTAP Pro

CHECK OUT GTAP PRO > 

Trainings tried & trusted by people from:

Programme Calendar – July 2025 Cohort

Apply Now

Compare GTAP Lite vs Pro

GTAP Pro - For Companies
A hybrid programme designed to deliver maximum impact to businesses within a short timeframe. Nominate senior team members for upskilling into Full Stack Growth Engineers
Who is this for?
Founders, Co-Founders and Senior Management can nominate themselves, or nominate your Sales Reps, Growth Leads, Analysts, Product Managers or Marketing Team Members & upskill them into full stack Growth Engineers. Realise benefits in real time, with practical projects designed around solving your specific growth challenges incorporated into the programme delivery.

| Hybrid | NG, GH, KE, RW

  • In person Bootcamps (in NG & KE) + online lectures and workshops
  • Company applies for programme by nominating team members
  • Cert – Full Stack Growth Lead
  • Only 30 slots available
  • Company-focused practical growth projects
  • Applications open to companies from Nigeria, Ghana, Kenya & Rwanda
Apply Now
GTAP Lite - For Individuals
A 100% online programme where you are trained on growth and can specialise in either Product Growth, or Growth Marketing. It’s designed to empower you to execute in Growth functions at professional levels.
Who is this for?
For Freelance Digital Marketers, University Graduates, Unemployed Youths with Digital Marketing knowledge/experience looking to become certified Growth Marketers and Product Growth Associates. Opportunities to get job placements after the programme.

| Online Only | All African Countries

  • Taught 100% Online
  • Individuals can apply directly
  • Cert – Growth Marketing / Product Growth
  • 50 slots available
  • Post-programme internship & job placements
  • Applications open to individuals from all African countries (Must be able to speak english & attend live workshops in WAT timezone )
Apply Now

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