Hi there! Our pipeline is currently full, and we won’t be able to commence new Growth Service projects till March 2025.

PLEASE NOTE: The GTAP Pro stream is currently paused until further notice. Stay tuned for updates.
alGROWithm’s Growth Talent Accelerator Programme (GTAP) Lite is an immersive 100% online training programme designed to train and place candidates into Growth Marketing or Product Growth roles in startups.

 

Individuals from any African country may apply directly. It’s designed to empower you to execute in one key Growth function, at professional levels. Note that classes are run in English and in the WAT timezone.

 

GTAP Lite is perfect for freelance digital marketers, product managers, university graduates, sales people, employed and unemployed youth with digital marketing, product design or sales knowledge and/or experience.

Your team will build practical expertise in…

  • Growth Marketing or Product Growth (depending on chosen stream)
  • Behavioural Science & Choice Architecture
  • Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
  • Growth Ops, Process Optimisation & more
View Full Curriculum
Apply Now

Hear some GTAP alumni experiences

Ebenezer Chiazor (GTAP Lite - Product)

Zoropay

Adeolu Adegboye (GTAP Lite - Marketing)

Moniepoint
Course Details

PROGRAMME STRUCTURE

FULL CURRICULUM (Growth Marketing Stream)

Growth Fundamentals

  • Defining Growth : What it’s not
  • Defining Growth : So what exactly is growth? – The Mindset
  • Defining Growth : So what exactly is growth? – The Process
  • Case Study: How I drove growth at Jumia

Growth Frameworks

  • MECE Principle
  • The Funnel framework Preamble
  • The Funnel Framework pt1
  • The Funnel Framework pt2
  • alGROwithm’s™ framework Preamble
  • alGROwithm’s™ framework pt1
  • alGROwithm’s™ framework pt2
  • Audience definition framework pt1
  • Audience definition framework pt2

Growth Infrastructure

  • Growth Infrastructure Overview pt1
  • Growth Infrastructure Overview pt2
  • Growth Infrastructure Analytics Pt1
  • Growth Infrastructure Analytics pt2
  • Growth Infrastructure Analytics pt3
  • Growth Infrastructure Analytics pt4
  • Growth Infrastructure Analytics pt5
  • Bonus : GA4 Setup & Usage
  • Marketing Infrastructure pt1

Value Chain Analysis

  • Marketing Audits

Growth Strategy & Execution

  • Growth Strategy Execution – Choice Architecture Preamble
  • Choice Architecture
  • Tracking & measuring growth/ Growth Modelling

FULL CURRICULUM (Product Growth Stream)

Growth Fundamentals

  • Defining Growth: What it’s not
  • Defining Growth: So what exactly is growth? – The Mindset
  • Defining Growth : So what exactly is growth? – The Process
  • Case Study: How I drove growth at Jumia

Growth Frameworks

  • MECE Principle
  • The Funnel framework Preamble
  • The Funnel Framework pt1
  • The Funnel Framework pt2
  • alGROwithm’s™ framework Preamble
  • alGROwithm’s™ framework pt1
  • alGROwithm’s™ framework pt2
  • Audience definition framework pt1
  • Audience definition framework pt2

Growth Infrastructure

  • Growth Infrastructure Overview pt1
  • Growth Infrastructure Overview pt2
  • Growth Infrastructure Analytics Pt1
  • Growth Infrastructure Analytics pt2
  • Growth Infrastructure Analytics pt3
  • Growth Infrastructure Analytics pt4
  • Growth Infrastructure Analytics pt5
  • Bonus : GA4 Setup & Usage
  • Growth Infrastructure – Product pt1
  • Growth Infrastructure – Product pt2
  • Growth Infrastructure – Product pt3

Value Chain Analysis

  • Product Audits

Growth Strategy & Execution

  • Growth Strategy Execution – Choice Architecture Preamble
  • Choice Architecture
  • Tracking & measuring growth/ Growth Modeling

ELIGIBILITY CRITERIA

  1. Taught 100% online
  2. Individuals can apply directly
  3. Applicants must have prior knowledge or experience in Marketing, Product and/or Sales.
  4. Open to applicants from all African countries but candidates must be fluent in written and spoken English
  5. Classes and workshops are taught in WAT timezone, so applicants must be able to attend
  6. Requires access to a laptop device and excellent internet connection
  7. Not open to GTAP Alumni

HOW TO APPLY

  1. Individuals apply directly here
  2. All applicants take the screening test
  3. Qualifying candidates are made offers of enrolment
Apply Now

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