Growth Engineering Training (GET) Series
Our GET program offers a wide range of courses designed to cater to the diverse needs of individuals and businesses alike. Whether you’re a business owner looking to scale your operations, an aspiring growth specialist seeking to enhance your skills, or new to the industry and eager to learn, we have the perfect course for you. Explore our lectures below and take the first step towards unlocking your growth potential.
Featured Courses
Audience Definition
The Audience Definition Course is designed to provide you with the necessary mindset and framework to proficiently analyse your target audience and communicate effectively with them. This course delves into audience segmentation and funnelling, offering participants a comprehensive understanding.
Throughout the course, you will gain insights into defining your target audience, segmenting them effectively, and crafting compelling messages tailored to specific segments. Our team of experienced growth experts from diverse sectors will lead the sessions, ensuring a rich learning experience.
What you'll learn
COMPLETING THIS COURSE WILL HELP YOU…
- Learn the difference between Target Market and Target Audiences
- Discover frameworks and methodology for defining Audience Segments
- Define Audience Segments based on attribute sets
- Learn how to derive messages & product features from your Audience Segments
- Understand how to validate your audience (Prelaunch and Post Launch)
Course Structure
Introduction to growth
Introduction to Algrowithm and your Tutor
Audience Definition Framework
- Define: Understanding frameworks and methodology for defining audience segments
- Derive: Discover how to create derive messages and product features from your audience definition
Case studies
- Analyze the audience definition framework of an African company and design use cases suitable for your business.
- Validate Definition: Understand how to validate audience for Prelaunch and Postlaunch businesses.
Who is this course for?
Individuals who are new to the field of growth engineering and need a basic understanding of the fundamentals. The leadership and team of tech startups and SMEs who need the basic understanding of growth to scale their businesses.
- Marketers/Sales Professionals/ Advertising Professionals
For Marketing Professionals at any level of skill who struggle to accurately measure the impact of their marketing efforts on business outcomes and demonstrate the value of marketing to stakeholders - Content Creators
For Content Creators who struggle to attract new viewers and grow their audience organically as the process can be slow and challenging, particularly in crowded and competitive niches. - Event Planners
Event Planners who want to accurately identify and understand the needs, preferences, and expectations of their audience to create an event that resonates with attendees. - Tech Founders
For tech founders and leaders looking to build the right skills that’ll enable them scale their startups. - SME’s
For small business owners who are looking for the right tools and resources to expand their business and lead effective teams.
Certification
At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.
Behavioural Science & Choice Architecture For Growth
This course provides an in-depth look at how behavioural science principles and the practice of “choice architecture” can be leveraged to drive sustainable growth. Students will learn how to analyse behaviour patterns and design smart nudges that influence user decision-making in a desired direction.
By understanding core concepts like cognitive biases, heuristics, and nudge theory, entrepreneurs and growth professionals will gain the ability to craft more persuasive and effective user experiences, product features, messaging, and marketing strategies. The course explores real-world case studies from companies that have successfully applied behavioural science to supercharge growth.
What you'll learn
COMPLETING THIS COURSE WILL HELP YOU…
- By the end of this course, students will have a robust behavioral science toolkit to ethically “nudge” users toward desired actions. They’ll learn how to design motivating choice environments that feel natural and benefit both the user and business goals.
Course Structure
Introduction to Behavioural Science
Introduction to Rationality, Heuristics and Biases
Introduction to Biases
Introduction to types of biases used (e.g: Loss Aversion, Salience Bias, Framing Effect, Availability Bias.)
Difference between Error and Bias
Tactices
Introduction to some tactices used in marketing (e.g Incentives, Defaults, Structuring Options)
Case Study
We explore different casestudy of various examples of choice architecture being used.
Who is this course for?
Individuals who are new to the field of growth engineering and need a basic understanding of the fundamentals. The leadership and team of tech startups and SMEs who need the basic understanding of growth to scale their businesses.
- Marketers/Sales Professionals/ Advertising Professionals
For Marketing Professionals at any level of skill who struggle to accurately measure the impact of their marketing efforts on business outcomes and demonstrate the value of marketing to stakeholders - Content Creators
For Content Creators who struggle to attract new viewers and grow their audience organically as the process can be slow and challenging, particularly in crowded and competitive niches. - Event Planners
Event Planners who want to accurately identify and understand the needs, preferences, and expectations of their audience to create an event that resonates with attendees. - Tech Founders
For tech founders and leaders looking to build the right skills that’ll enable them scale their startups. - SME’s
For small business owners who are looking for the right tools and resources to expand their business and lead effective teams.
Certification
At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.
Still want to learn more about growth?
100% Worth It
100% of students said the course was worth taking.
Quality Rating
Students rate us 4.7 out of 5 on average
