An interactive 3hr course that covers the fundamentals of growth. This course starts by defining growth engineering and contrasting it to growth hacking and marketing. You will also learn some core growth frameworks such as Funnels & COP Framework™ for maximizing the impact of your growth strategy. Then the learning are applied through interactive Case Studies. This course will be delivered by our team of growth experts with experiences across multiple sectors.
What you'll learn
COMPLETING THIS COURSE WILL HELP YOU…
- Learn how to design growth strategies that drive customers from awareness to conversion.
- Understand growth strategy Frameworks and how to implement the principles in your business.
- Discover the infrastructure you require to execute a growth strategy
- Understand how to develop a COP framework
Course Structure
Introduction to growth
Definition of growth, it’s scope and pillars.
Growth Strategy Frameworks
- Growth Funnel: Understanding strategies that drive growth from awareness to conversion.
- COP Framework: Maximizing the impact of growth strategies and optimizing content for the desired growth objective and placement.
Growth Infrastructure
- Introduction to tools and resources that will help you analyze, plan and execute growth.
Case studies
- Analyze growth strategies of different African companies and design use cases suitable for your business.
Who is this course for?
Individuals who are new to the field of growth engineering and need a basic understanding of the fundamentals. The leadership and team of tech startups and SMEs who need the basic understanding of growth to scale their businesses.
- Product Managers
For product managers at any level of skill who are looking to design customer centric products and deepen their knowledge of growth. - Marketing Experts
For marketing experts who are looking to go beyond growth hacking vanity metrics and establish themselves as leading growth marketers. - Growth Engineers
Growth experts who manage teams or individual projects and are looking to sharpen their skills and advance their knowledge of growth, especially within the African Markets. - Tech Founders
For tech founders and leaders looking to build the right skills that’ll enable them scale their startups. - SME’s
For small business owners who want looking for the right tools and resources to expand their business and lead effective teams.
Certification
At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.
An intensive 2 day training which covers the Growth Basic course. This course takes participants deeper into Growth infrastructure and Growth Modeling . Here, you will learn how to track growth, manage performance and some advanced growth tactics to influence user behavior. This will be delivered by our team of growth experts with experiences across multiple sectors.
Course Overview
Day 1 : Business Growth Engineering Course- Basic
Date: 29th Jan,2022
Time: 11am-2pm
Day 2 : Business Growth Engineering Course- Intermediate
Date: 30th Jan,2022
Time: 5pm-8pm
Course Structure
Tracking and measuring growth
- Exploring what indicators you should be tracking to get a good understanding of your business growth.
Growth Performance Management
- You’ll learn how to stay on track with your business goals/objectives and learn how to manage business changes.
Google Analytics Setup and Usage
- Explore how to optimally setup and usage of Google Analytics and its key reports.
- Learn how to link a google Ad account to google Analytics.
- Understand how to interpret user behavior on google analytics.
Choice Architecture
- Understand how to use Libertarian Paternalism to construct options that nudge users towards a particular decision.
Case studies
- Analyze growth strategies of different African companies and design use cases suitable for your business.
What you'll learn
COMPLETING THIS COURSE WILL HELP YOU…
- Identify the right growth metrics to track for your business
- Develop a growth mindset
- Identify your users and come up with strategies that’ll help you drive them through the growth funnel
- Understand user behaviors and how to influence them
Who is this course for?
Growth Engineers, entrepreneurs, startup founders and organizations who need a deeper understanding of growth and are ready to delve into building growth infrastructure for their businesses.
- Product Managers
For product managers at any level of skill who are looking to design customer centric products and deepen their knowledge of growth. - Marketing Experts
For marketing experts who are looking to go beyond growth hacking vanity metrics and establish themselves as leading growth marketers. - Growth Engineers
Growth experts who manage teams or individual projects and are looking to sharpen their skills and advance their knowledge of growth, especially within the African Markets. - Tech Founders
For tech founders and leaders looking to build the right skills that’ll enable them scale their startups. - SME’s
For small business owners who want looking for the right tools and resources to expand their business and lead effective teams.
Certification
At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.
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100% Worth It
100% of students said the course was worth taking.
Quality Rating
Students rate us 4.7 out of 5 on average
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